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Home Solutions Account-Based Marketing

Surround the Buying Committee.
Win Dream Enterprise Deals.

B2B enterprise purchases require consensus across 6 to 10 decision-makers. SalesFeeder executes coordinated ABM syndication, contextual display, and high-touch SDR outreach to penetrate and convert your highest-value target accounts.

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Account Buying Committee • Intent Radar
TIER 1 ACCOUNT Acme Global Tech
Intent Surge: High
VP Information Security: Read Whitepaper Engaged
Chief Information Officer: Clicked Display Ad Active
Director of DevOps: Downloaded Case Study Vetted
Committee Depth
6-10 Contacts
Win Rate Lift
+48% Avg
Sales Cycle
-35% Shorter

1:1 & 1:Few ABM

Tailored Multi-Touch Campaigns

Buying Committee Map

Stakeholder Penetration at Every Level

Intent Surge Tracking

Real-Time Category Research Signals

ABM Stack Sync

Compatible with 6sense, Demandbase & CRM

THE BLUEPRINT

Omni-Channel Penetration. Higher Deal Velocity.

Learn how we orchestrate content syndication, display advertising, and SDR outreach across your dream account list.

What We Do For You

Multi-stakeholder account penetration & intent orchestration

  • Buying Committee Mapping & Discovery

    We identify and map the complete buying committee (economic buyer, technical evaluator, user champion, and executive sponsor) across each target account.

  • Account-Surround Multi-Channel Delivery

    We surround the account by serving personalized display ads to IP ranges, syndicating tailored content to departmental leads, and coordinating SDR outreach.

  • Intent Surge Monitoring & Topic Scoring

    We monitor reading behavior across our 500+ B2B publisher network to pinpoint which of your target accounts are actively researching your specific solutions.

  • Continuous Account Tiering & Optimization

    We dynamically adjust budget allocation, shifting weight toward accounts exhibiting high engagement velocity and buying readiness.

What You Get

Deep enterprise penetration & executive consensus

  • Multi-Stakeholder Account Dossiers

    Complete engagement records for 5 to 10 key stakeholders inside each target company, including verified direct emails, phone numbers, and content read history.

  • Account Intent & Surge Telemetry

    Granular data on which topics, competitors, and technology categories your target accounts are actively researching across B2B media.

  • Shorter Sales Cycles & Larger Deal Sizes

    By engaging technical champions and financial sign-offs simultaneously, your sales reps avoid single-threading and close larger enterprise contracts faster.

  • Seamless ABM Stack Synchronization

    Sync engagement metrics directly into Salesforce, HubSpot, 6sense, Demandbase, or Terminus for unified account-level attribution.

HOW IT WORKS

The ABM Orchestration Framework

A structured 4-step process designed to penetrate and win high-value accounts.

1

TAL Ingestion & Tiering

We ingest your Target Account List (TAL) and segment into Tier 1 (1:1 hyper-customized), Tier 2 (1:Few cluster), and Tier 3 (1:Many scale).

2

Buying Group Mapping

We map key stakeholders across IT, Finance, Security, and C-Suite, building verified prospect matrices for each target account.

3

Omni-Channel Surrounding

We deploy coordinated display ads, personalized content syndication, and SDR verification touches across all mapped contacts.

4

Account Scoring & AE Handoff

Accounts showing multi-stakeholder intent are delivered with comprehensive interaction histories for immediate Account Executive follow-up.

FAQS

Frequently Asked Questions

Everything you need to know about our Account-Based Marketing programs.

SalesFeeder support specialist
How many target accounts should we include in an ABM campaign?
Campaigns range from hyper-targeted 1:1 campaigns for 50-100 tier-one strategic accounts up to 1:Few and 1:Many programs targeting 500 to 5,000 enterprise accounts. We tailor the outreach depth based on your deal sizes.
How do you reach multiple stakeholders in an account?
We utilize our closed B2B media network to identify contacts by department and seniority. While your technical content reaches Directors of Engineering, executive summaries and ROI case studies are served to VPs of Finance and C-Suite leaders.
Can we integrate with 6sense, Demandbase, or Terminus?
Yes. We can ingest dynamic account segments from your existing ABM platform (e.g. accounts currently in the "Decision" or "Purchase" stage) and feed enriched contact and engagement data back into your CRM.
What metrics do you provide in the ABM reporting?
You receive account penetration rate (percentage of TAL engaged), buying committee coverage (number of stakeholders reached per account), content engagement depth, and verified contact dossiers.
What content performs best for ABM campaigns?
High-impact enterprise content like peer case studies, total cost of ownership (TCO) calculators, industry benchmark reports, and vendor comparison matrices generate the highest engagement among buying committees.
SalesFeeder ABM Strategy Team

Ready to Penetrate & Win Your Dream Enterprise Accounts?

Let's review your Target Account List and design a custom multi-channel ABM campaign that shortens your sales cycle.

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Ready to supercharge your B2B demand generation?

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