SalesFeeder Privacy Policy

1. Executive Overview & Scope

This Global Privacy Policy ("Privacy Policy", "Policy") governs the collection, processing, storage, dissemination, and safeguarding of business professional information by SalesFeeder, S.A. de C.V. and its international operating affiliates, including SalesFeeder LLC (collectively referred to herein as "SalesFeeder", "we", "us", or "our").

SalesFeeder operates an enterprise B2B media and demand generation network encompassing digital publications, content syndication distribution channels, contextual display programmatic infrastructure, and the proprietary publishing ecosystem hosted via B2BInsightSignal.com (accessible at https://b2binsightsignal.com).

This Policy applies to all individuals who interact with our digital web properties, register for or download enterprise whitepapers, research reports, webinars, case studies, software benchmarks, and related thought-leadership assets syndicated on behalf of our enterprise technology clients ("Sponsors"), as well as authorized representatives of our commercial clients and publishing partners.

2. Legal Entities & Controllership Determination

Depending on the jurisdiction and specific commercial engagement, SalesFeeder fulfills distinct statutory roles under international data protection laws:

• As a Data Controller: When SalesFeeder collects professional contact information via its owned digital media portals, websites (including sales-feeder.mx and B2BInsightSignal.com), newsletters, and direct surveys to maintain and administer our digital reader communities.
• As a Data Processor / Service Provider: When SalesFeeder conducts targeted content syndication campaigns, intent verification, and CRM lead delivery under executed Master Services Agreements (MSAs) and Data Processing Addenda (DPAs) for commercial enterprise clients. In such cases, the enterprise client acts as the Data Controller, and SalesFeeder processes business contact data strictly in accordance with documented instructions.

3. Categories of Data Processed

In the course of our B2B demand generation operations, SalesFeeder collects and processes professional business information. We strictly limit our collection to parameters relevant to commercial enterprise engagements:

A. Professional Identity & Contact Data

• Full Name (First Name, Middle Name, Last Name, Suffix)
• Corporate Work Email Address (e.g., user@enterprise-domain.com)
• Business Telephone Number and Direct Extension
• Current Job Title, Seniority Level, Function, and Department
• Employer / Company Name, Corporate Headquarters Address, Country, and State/Province

B. Firmographic & Organizational Profile Data

• Primary Industry Classification (NAICS / SIC Code)
• Corporate Employee Headcount and Annual Revenue Band
• Current Enterprise Technology Stack and Software Deployments
• Active Purchasing Timeline, Budgetary Authority, and Technical Project Scope

C. Behavioral & Contextual Engagement Telemetry

• Content Assets Downloaded (Whitepaper titles, eBooks, Case Studies, Analyst Briefs)
• Internet Protocol (IP) Address and Associated Corporate Network Domain Resolving Data
• Timestamp of Opt-in Registration and Digital Form Submission
• Referral URL, Browser User-Agent, Device Operating System, and Language Preferences

4. Lawful Bases for Processing (GDPR & International Standards)

Pursuant to Article 6 of the General Data Protection Regulation (Regulation (EU) 2016/679 - "GDPR") and corresponding international data privacy frameworks, SalesFeeder processes professional business information under the following lawful bases:

1. Explicit Consent (Art. 6(1)(a) GDPR): When an enterprise professional completes a digital syndication form on B2BInsightSignal.com or our partner publications, checking an unambiguous opt-in consent box agreeing to receive the requested resource and permitting their business contact details to be shared with the designated Sponsor.
2. Legitimate Interests (Art. 6(1)(f) GDPR): For conducting lawful B2B commercial communications, verifying professional identities against public corporate directories, preventing fraud, maintaining cybersecurity, and curating relevant technical industry research for enterprise decision-makers.
3. Performance of a Contract (Art. 6(1)(b) GDPR): To fulfill our binding contractual commitments to commercial clients, provide access to the client portal, deliver validated lead dossiers, and execute invoicing.
4. Compliance with Legal Obligations (Art. 6(1)(c) GDPR): To maintain suppression lists (opt-out registries), respond to verified data subject rights requests, and comply with tax, statutory reporting, and regulatory auditing standards.

5. First-Party Syndication Architecture & Verification

SalesFeeder enforces a strict zero-tolerance policy against scraping non-consensual consumer data or purchasing stale third-party email lists. All demand generation pipeline delivered through our platform is powered by authentic, first-party digital interactions:

• Digital Asset Hosting: Thought leadership content authored by our clients is contextualized and indexed across 500+ specialized vertical portals in the B2BInsightSignal.com network.
• Transparent Opt-in Disclosures: Registration forms clearly identify the client sponsoring the content and outline that downloading the asset authorizes the sponsor to contact the professional regarding relevant solutions.
• 5-Point Multi-Stage Data Verification: Prior to ingestion into client CRMs or webhook dispatch, all submissions undergo automated syntax validation, MX corporate record verification, active phone verification, corporate LinkedIn role verification, and ICP alignment screening.

6. Purpose of Processing & Use

SalesFeeder utilizes processed business professional data strictly for the following defined purposes:

• Fulfilling requests for digital assets, benchmarks, and enterprise reports.
• Delivering validated, ICP-compliant lead records to the specific client that sponsored the downloaded content.
• Operating, maintaining, optimizing, and securing our digital media infrastructure and reader portals.
• Transmitting editorial newsletters, research digests, and market surveys relevant to the subscriber's professional role.
• Enforcing our contractual terms, preventing unauthorized scraping, and defending against legal claims.

7. Third-Party Disclosures & Sub-processors

SalesFeeder does not sell personal data for monetary compensation in the traditional consumer sense. We disclose business contact information exclusively in the following controlled contexts:

• Designated Campaign Sponsors: When you request a specific sponsor-backed asset, your professional contact details and associated project answers are delivered securely to that specific sponsor via encrypted CSV, API webhook, or bi-directional CRM integration.
• Authorized Sub-processors & Cloud Infrastructure Providers: We engage certified cloud service providers (including AWS, Google Cloud Platform, Cloudflare, and SendGrid) bound by stringent Data Processing Agreements ensuring confidentiality and security.
• Statutory Authorities & Legal Process: Where required by valid subpoenas, court orders, or governmental regulations in Mexico, the United States, or the European Union.
• Corporate Transactions: In the event of a merger, divestiture, restructuring, reorganization, or sale of company assets, wherein customer and reader records represent transferred business assets.

8. Cross-Border Data Transfers

SalesFeeder operates globally with primary operational centers located in Mexico and the United States. When personal data originating in the European Economic Area (EEA), United Kingdom, or Switzerland is transferred internationally, we implement approved transfer mechanisms in accordance with Chapter V of the GDPR:

• Execution of the European Commission's Standard Contractual Clauses (SCCs) with all commercial clients and sub-processors.
• Supplementary technical, operational, and cryptographic safeguards to protect data in transit and at rest.

9. Data Retention & Disposal Policy

We retain business professional data only for the duration strictly necessary to fulfill the purposes outlined in this Policy, comply with our contractual and regulatory obligations, and resolve commercial disputes:

• Syndication Lead Records: Maintained on encrypted backup nodes for a maximum period of twenty-four (24) months post-campaign delivery, after which records are permanently deleted or irreversibly anonymized.
• Suppression / Opt-Out Registries: Retained indefinitely to ensure we honor historical unsubscribes and maintain compliance with global anti-spam regulations (CAN-SPAM, CASL, ePrivacy Directive).
• Client Commercial Records: Maintained for seven (7) fiscal years in compliance with statutory accounting and tax regulations.

10. Data Subject Rights & Choices

Regardless of your physical location, SalesFeeder provides robust mechanisms for individuals to exercise statutory control over their professional personal data:

• Right of Access & Portability: You may request a copy of the specific business information SalesFeeder holds concerning you in a machine-readable format.
• Right to Rectification: You may request corrections to inaccurate, incomplete, or outdated professional contact details.
• Right to Erasure ("Right to be Forgotten"): You may demand the permanent deletion of your business contact information from our active databases.
• Right to Restrict or Object to Processing: You may object to the processing of your data for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is predicated on consent, you may withdraw consent without affecting the lawfulness of prior processing.

To submit a verified data subject request, email our Data Protection Officer directly at contact@sales-feeder.mx. We review, authenticate, and fulfill all legitimate requests within thirty (30) calendar days at zero cost to the requester.

11. Information Security & Technical Safeguards

SalesFeeder employs industry-standard organizational, physical, and technical safeguards to prevent unauthorized access, accidental loss, alteration, or disclosure of data:

• End-to-end encryption in transit utilizing Transport Layer Security (TLS 1.3).
• AES-256 bit encryption for all database records, lead archives, and cloud data volumes at rest.
• Role-Based Access Control (RBAC) and mandatory multi-factor authentication (MFA) across all employee and administrative access vectors.
• Quarterly vulnerability assessments, penetration testing, and continuous intrusion monitoring.

12. Data Protection Officer & Contact Information

If you have questions, comments, or complaints regarding this Global Privacy Policy or our data handling practices, please direct your communication to our dedicated Data Protection Officer:

SalesFeeder Data Protection Office
Attn: Privacy & Data Governance Director
Mexico HQ: Paseo de los Virreyes 45, Puerta de Hierro, Zapopan, Jalisco 45116, Mexico
US Office: 28 Geary St STE 650 Suite #623, San Francisco, California 94108, United States
Direct Inquiries: contact@sales-feeder.mx
Telephone: +52 (333)-113 9614