It has never been harder to implement business strategy than it is today. The pace of change, amplified by the impact of digital business, often produces a focus on short-term gain that can be out of sync (or even in conflict) with long-term strategy. The negative results of “inside out” thinking and a myopic view of the organization as independent units— rather than a cohesive whole—already made strategy implementation difficult enough. The added acceleration of the Digital Age compounds the problem.