A recent survey found that only 13 percent of organizations with a Big Data project claimed analytics was successfully adopted in their organization. 4 Conversely, another survey of C-suite and senior decision makers found 65 percent of respondents felt their organization was at risk of lagging behind others due to the highly competitive data landscape. So, many enterprises recognize the importance of analytics but are not using it successfully. In other words, if a company fails to take advantage of Big Data analytics, their competitors will. Failure to fuel the business with timely insights has significant downsides: business risks increase as managers make ill-advised decisions, customers and partners receive inadequate services, and sales opportunities are squandered due to incomplete or erroneous information.