Internal data tells part of your enterprise’s story, but it often only shows what happened in the past for your processes, employees, customers, products, and services. Gathering reputable external data helps round out your picture and enables more proactive decision-making.

There is no simple set of tasks that enterprises perform to find the right data and make it ready for analysis. However, following a few key best practices can significantly shorten your path to creating value with external data.

Download this IDC Analyst Brief to learn more.