Digital transformation, or DX, is the transformation that the processes and activities of businesses and other organizations undergo to make use of digital technology and its powerful impact on society as they aim to integrate digital technology into all aspects of their business. Digital transformation is fundamentally changing the way companies work in many different ways, from customer interaction to delivering services, to consumption of content.

Digital transformation has become much more than just technology alone, it is now an essential part of any business that wants to be successful, overcome barriers to innovation, leverage those innovations to better their company, and increase the value of their business. This whitepaper addresses how companies in the retail industry can combine people, technology, and data to create great innovation and accelerate digital transformation.