CIAM or customer identity and access management systems are essential to creating trusted digital relationships at an organization. With a CIAM system, it can be very easy to improve customer engagement efforts and boost a company’s bottom line.

Since CIAM systems let organization’s build a customer identity-centered digital platform, the same digital identities can be used across omnichannel devices, allowing customers to interact with businesses from anywhere, on any device.

Let’s take a look at a few ways CIAM can help companies improve their customer engagement efforts.