Martha is the owner of a local thrift shop and understands how important it is to offer her customers the best experience possible so they will turn into repeat customers and brand ambassadors.

She has been struggling over the past several months to turn her one-time customers into loyalists. So, she decides to conduct some research to learn new ways to create great experiences for her customers to have in her store.

After a few hours of research, Martha stumbles upon a whitepaper that outlines exactly how she can achieve her goal.