In any industry, understanding what the challenges and opportunities are constitutes 99.9% of what it takes to have the advantage as a market leader. In the emerging connected home marketplace, consumer products manufacturers will only take advantage of the opportunities if they adopt a Consumer’s View first.

Recent studies show that 32% of online shoppers own at least one smart home device, while 22% own connected smoke detector, while 11% of own connected lighting products. With that perception of the public image, the battle for a bigger share of mind is on. Solving the reliability, convergence, and connectivity of this new technology is not as far away as the general adoption of connected homes.