Just like products, software companies follow a fairly predictable life cycle. At every stage of the life cycle, many software companies face a wide range of unique challenges that they must overcome in order to achieve growth and sustainability.

There are typically 4 stages in a software company’s lifecycle. The stages and challenges are:

#1 – STARTUPS

Startups refer to an idea or a vision with a primary focus on bringing solutions to market. The challenge that most startup companies face is establishing themselves and attracting and satisfying early customers. At this stage, companies need initial capital, are required to pivot based on early experiences, and must grow rapidly to ensure success.