Many organizations struggle to use data intelligently. It is impossible to act on it cohesively because it’s stuck in technological or departmental silos, making the need for a more robust customer data platform (CDP) more important than ever.

The problem is that many organizations with CDP fail to deliver on creating the optimal customer experience.

What is preventing this?

Why is the creation of smarter interactions and data activation causing a stagnant and ineffective CDP?

Here are four steps you can take to supercharge personalization and use the CDP to deliver 1 to 1 omnichannel customer interactions that stand out.